Resources for Setting up a #GivingTuesday Fundraising Page
If you want some suggestions for setting up a #GivingTuesday fundraising page, here are some resources and strategies.
You can set up a simple page on our online giving platform in less than five minutes. Here’s what’s involved:
- Click on this link to get to our online platform
- Click on the button “Become a Fundraiser” and complete the form
- Personalize your page with a picture and a little bit of text
- You’ll receive a link to your page and dedicated text message code to send to your friends and family
Resources and Strategies
A general rule of fundraising is to keep your message and your content simple and to speak from the heart. You’re launching a fundraising page for UWC-USA so you have strong, positive feelings about the school and the UWC mission. Make sure that comes across at every turn!
Here are some images of the school that you can use to customize your page. Using your own pictures, however, personalizes your page.
Some additional resources are available below – but don’t make this too complicated. It’s really about sharing your enthusiasm for the UWC mission with your friends.
1. Suggest setting an easy goal and raise it later. Start with a goal of $200 and once this is hit raise the goal! Beating the goal is something else participants can share on social encouraging more donations. Suggest a couple of easy campaign steps to help them raise that first $200.
2. The first donation should be their own. An opening tally above $20 is a great start, and leading the charge of donations by example has an escalating effect on the final dollar amount.
3. Encourage them to ask for set amounts. If they ask for $30 donations they’re likely to achieve $30 donations as opposed to $5 or $10 donations. Use the power of setting dynamic donation amounts. They work!
4. Use social channels and email. I’ve said it before, peer-to-peer fundraising and social media are a match made in heaven, however it is only a part of the campaign story. Email asks can achieve more fundraising success than social. This is all trial and case by case, but don’t forget to ask by email.
5. Have them tell their story about why they chose you and your cause. So many participants have a personal connection with the cause. The story of why they got involved can make the difference with their friends, family and coworkers. Making the story personal will connect with more potential givers.
6. Don’t forget to tell them to have fun. Fundraising is not supposed to be a task. With a positive attitude, they’re likely to achieve high results and come back again and again.
Adapted from frontstream.